The toys, of course, correspond with an iPhone/iPad game that is similar to Bejeweled or Candy Crush but allows you to earn coins to “buy” additional Tsum Tsum characters.
There are also short cartoons of these Tsum Tsums that come on turning the commercial breaks on the Disney channel. Basically, these little $5 bean bags have turned into a cross-promoted, heavily marketed, kid obsession.
I am pretty sure we could spend our entire day talking about nothing but Tsum Tsums, and on some days we nearly do. We play with the Tsum Tsums we have. We talk about which ones are coming out next month (FYI- new characters come out at The Disney Store every first Tuesday of the month. They get one shipment and then they are gone. Next month is Lilo and Stitch.). We watch the videos while Mr. Man screams Tsum Tsum at the TV. We look around the house for whichever Tsum Tsum has gone missing.
And then there is the game. You only get a minute of game play and Little Miss isn’t fast enough to play it on her own, so she picks out which Tsum she wants to use and then watches while I play the game, popping bubbles when they appear on the screen. It is a very big deal when we have enough coins to get a new Tsum Tsum.
When we aren’t talking about the actual Tsum Tsums, we talk about which virtual ones we have on the game, which ones we need to get and what each of their skills are.
The Tsum we talk about the most is Cheshire Cat. We have him on the game, but the toy version is only available in Japan so all day I answer the question, “Why is Cheshire Cat only in Japanese?” Or “Where is Japanese?”
I guess it’s because he is pink, but thanks to the Tsum Tsum game, Cheshire Cat is all the rage with Little Miss. We found a Cheshire T-shirt at The Disney Store which she wears about every 3-4 days and if she’s not wearing it, she wants to know why I haven’t cleaned it yet.
If you are exhausted by all of this Tsum Tsum talk, just imagine how I feel! My mom threw a birthday party for the Elsa Tsum Tsum. We had a crying meltdown the other day because we forgot the Disgust Tsum (from the new movie Inside Out) at my parents’ house. And I can’t find the freaking Marie Tsum Tsum anywhere even though it is somewhere in our house!
Well Disney, you’ve done it again. You did it with Palace Pets and this is much worse. Your ridiculous, miniature stuffed animals have taken over my life. You know what the worst part is? I kind of like them too. I drank the Kool-Aid!